Amazon Holiday Calendar 2024: The Most Important Dates for FBA

In the world of e-commerce, where success often depends on careful preparation and timely action, knowing key dates and holidays is critical for sellers on the Amazon platform. In this blog, we will present you with the Amazon holiday calendar for the second half of 2025, which will help you optimize your FBA (Fulfillment by Amazon) operations and maximize sales. With increasing competition and changes in buyer behavior, it is important to plan promotions, inventory management, and marketing campaigns in advance.

February

Valentine's Day (February 14)

Valentine's Day is one of the most profitable holidays for Amazon sellers. On this day, shoppers search for gifts for their loved ones: jewelry, perfumes, gift sets, romantic decor, and cards. Use SEO keywords like "valentine's day gifts 2025" to increase product visibility. Develop special promotions and attractive offers for couples.

Presidents' Day (February 17)

Presidents' Day in the United States is not only a federal holiday, but also a time of traditional seasonal sales. It is popular among shoppers looking for discounts on furniture, appliances, clothing, and home goods. Create campaigns focusing on phrases like "Amazon Presidents' Day deals" and optimize listings to attract new customers.

March

International Women's Day (March 8)

International Women's Day is popular not only in Europe and Asia, but is also gaining popularity among shoppers in the United States. During this time, sales of cosmetics, accessories, jewelry, clothing, and gift sets increase. Add SEO keywords to your product descriptions, such as "gifts for women on March 8th," and create special offers for this holiday.

St. Patrick's Day (March 17)

St. Patrick's Day is a time to sell themed paraphernalia: green clothing, accessories, decorations, and party supplies. Shoppers are looking for products with clover symbols and Irish motifs. Promote your products using keywords like "Amazon St. Patrick's Day decor" and "St. Patrick's Day clothes 2025."

April

Easter (April 20)

Easter is an important holiday for many families, making categories like candy, Easter baskets, toys, decor, and picnic supplies popular. Optimize your listings for "Amazon Easter gifts," "Amazon St. Patrick's Day decor," and "St. Patrick's Day clothes 2025."for Easter 2025" and offer holiday table sets. Don't forget to plan your promotions early, as purchases start to increase rapidly a few weeks before the holiday.

Earth Day (April 22)

Earth Day is becoming increasingly popular due to the growing interest in eco-friendly products. It's a great occasion to promote eco-friendly products: reusable bottles, bamboo products, organic cosmetics, and sustainable home goods. Use SEO keywords such as "eco-friendly products on Amazon" and "sustainable consumption 2025".

May

Mother's Day (May 11)

Mother's Day is one of the key holidays for increasing sales on Amazon. During this time, shoppers are actively searching for gifts for moms: flowers, jewelry, cosmetics, gift boxes and accessories. Optimize your listings with a focus on the phrases "gifts for mom 2025", create special offers and inspirational ideas for buyers who are looking for the perfect gift.

Memorial Day (May 26)

Memorial Day in the United States is not only a day to honor fallen service members, but also the beginning of the summer season. A great time to promote outdoor recreation products: grilling equipment, garden furniture, camping gear and summer clothing. Use keywords like "Memorial Day deals on Amazon" and create themed campaigns to attract seasonal shoppers.

June

Flag Day (June 14)

Flag Day is an important holiday for patriotic-minded audiences. Flag Day products, event decor, Stars and Stripes-inspired apparel, and accessories are in demand. Promote products using phrases like "Amazon patriotic decor" and "Flag Day products 2025."

Father's Day (June 15)

Father's Day remains a key sales event for electronics, tools, sporting goods, apparel, and accessories. According to Amazon analytics, gift sets for men and personalized gifts are in high demand during this period. Use keywords like "best gifts for Father's Day 2025" and optimize your ad campaigns for maximum conversion.

July

Amazon Prime Day (date TBA)

Amazon Prime Day 2025 is Amazon's biggest annual event, typically lasting 48 hours but with additional days of pre-sale promotions each year. It's a great opportunity to increase sales and attract new customers. Use Amazon Advertising to promote your products and optimize your listings with relevant SEO keywords. Prepare your inventory and promotions in advance to take full advantage of Prime Day.

September

Labor Day (September 1)

Labor Day in the United States is not only a federal holiday, but also the beginning of the fall shopping season. Home goods, furniture, sports equipment, and electronics become popular during this period. Use cross-selling and upselling strategies to offer customers bundles of products with additional discounts. Develop promotions in advance to attract maximum attention.

October

Halloween (October 31)

Halloween 2025 is not only about costumes and sweets, but also about home decor, lighting, themed accessories and party supplies. In recent years, the demand for products for creating home events and DIY decorations has been growing. Make sure your listings are optimized for keywords like "Amazon Halloween decor" and "Halloween costumes 2025" to increase visibility.

November

Thanksgiving (November 27)

Thanksgiving marks the start of the holiday shopping season. It's the perfect time to sell kitchen appliances, cookware, decor, and gifts for the home. Prepare special offers and increase stock on items that are often purchased for family events.

Black Friday (November 28)

Black Friday 2025 is one of the most profitable days for Amazon sellers. During this period, shoppers are looking for the best discounts on electronics, fashion, toys and home appliances. Prepare aggressive advertising campaigns and use Amazon tools such as Lightning Deals and Coupons to stand out from the competition.

December

Cyber ​​Monday (December 1)

Cyber ​​Monday - Continuation of sales after CheFriday, with an emphasis on online sales. This is the perfect time to promote gadgets, accessories, and digital products. Make sure your products are optimized for search using popular Cyber ​​Monday keywords.

Christmas (December 25)

Christmas 2025 is the peak holiday shopping season. According to Amazon analytics, December sees a sharp increase in demand for gift sets, toys, gadgets, and holiday decor. Make sure your FBA inventory is replenished and shipping is on time. Develop holiday promotions and gift recommendations for shoppers.

Post-Christmas Sales (December 26)

After Christmas, the season of returns and new purchases with gift cards begins. Use this period to promote discounted products and liquidate leftovers. Offer great sales and pay attention to SEO for queries like "Amazon post-Christmas deals".